Capturelife signs women’s pro basketball team as customer for experience-based photos
Capturelife is branching out beyond its volume-photography roots with a partnership with the two-time national champion St. Louis Surge women’s basketball team. The Surge will be using the Capturelife platform to engage fans, to increase sponsorship opportunities and to grow revenue, according to an announcement. The Surge competed in the Women’s Blue-Chip Basketball League (WBCBL) for seven seasons and is moving to a new league, Global Women’s Basketball Association (GWBA), this year.
“The Capturelife platform creates the ultimate fan experience! A great opportunity to engage our fans, integrate our sponsors and develop our players into ambassadors of our brand, says Khalia Collier, owner and general manager, St. Louis Surge.
The Surge will use the Capturelife app to present professionally captured images and video and exclusive behind the scenes, player and game day action. Fans will be offered access to the Surge Experience to get in on proprietary content delivered only within the Capturelife app. There, they’ll receive branded content, player photos, behind the scenes access and notifications for exclusive opportunities.
“We’re really proud to be a part of this dynamic and growing franchise,” says Jack Esser, the new senior vice president, sports and entertainment markets, Capturelife. “We’re big believers in what Khalia and her organization are doing to highlight the character of her players, build their personal profiles, as well as the profile of the Surge and the GWBA.”
“This is an entirely new kind of fan experience that harnesses the excitement of professional sports and personalized memories,” adds Scott DeFusco, CEO, Capturelife. “We’re looking forward to having Capturelife deliver that excitement to activate and energize Surge fans, drive unique sponsorship opportunities, as well as deliver on the organization’s goal to position Surge players as role models and ambassadors for a dynamic professional women’s league.”
The expansion of Capturelife’s focus beyond volume photography has been in the cards all along, according to management. For more on Capturelife’s business evolution, listen to TW Woodward‘s “Hanging Pixels Podcast” for an interview with founders Jeff Eckerle and DeFusco.